Search Marketing Masterclass

Simply put, search engine marketing (SEM) is one of the many types of Internet marketing. This practice is used to increase a website’s visibility on search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include search engine optimization (or SEO), paid placement, contextual advertising and paid inclusion.

SEO is quickly evolving; in just the past two years we’ve seen the entire industry shaken to its core, changing the tactics and strategies SEO professionals are using. But what, exactly, has changed? Which strategies are working now? Which ones will be working five years from now? In this class, you’ll get a brief history of the SEO industry, followed by a thorough walk-through of the industry’s most effective strategies today and going forward.

Search Engine Optimization [SEO] is becoming increasingly tricky – continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well.

This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace, ensuring the best possible return on investment.

On this course, you’ll learn best practice methodologies and strategic skills in relation to the key attributes of SEO: website structure, search term research, content creation and link equity, plus how to manage your online brand in order to increase its market share in the natural listings.

You’ll become an expert at identifying and taking advantage of quick win search opportunities and at tracking the results.

Date Duration Location Price
 9th – 10th December 2014 2 Days Canton Concourse Building, 12 Landbridge Avenue, Oniru Estate, Victoria Island, Lagos, Nigeria ₦62,500